Circuit Launch

Gain insight on product naming, what works and what doesn’t while discussing the legalese of protecting a good brand name.

Branding is one of the most important aspects of any business. Regardless, if the business is large or small, retail or B2B, branding is your promise to your customer. An effective brand strategy incorporates IP early on to give your company a major edge in increasingly competitive markets. But what exactly does “branding” mean? How does it actually affect your business? This lecture dives into how to develop and use your business’s brand from a legal perspective by exploring the effective use of IP to promote and build the brand you want