SAIL of Melbourne, Inc

Today, we all experience a flood of ideas and information in our lives. But where do they come from and why? Why do products, ideas, and behaviors become popular – why do things catch on? In this fascinating and groundbreaking series of lectures, Professor Jonah Berger of the Wharton School of Business reveals the secret science behind the subtle social influences that affect our behavior. You will learn about how ideas spread, why word of mouth (“social influence”) is powerful and persuasive, why online content goes viral, and how social influence shapes many of the decisions we make without our realizing it. Whether you want to influence others, make smarter decisions, or better understand the mystery that is human behavior, these talks will show you how. You do not have to have attended the previous semester to attend the last semester of this series. Robin Lea will be the class facilitator.