Ended
Light Duty VCERT Class
Wed, Jul 16, 2025, 8:00 AM EDT – Thu, Jul 17, 2025, 5:00 PM EDT
Valvoline Headquarters, 100 Valvoline Way, Lexington, KY, United States Map
The Valvoline Light Duty Automotive Products overview is a 2-day instructor-led class designed for all Valvoline employees and Distributor Sales Reps. It will serve as an introduction to all Valvoline products sold in the Light Duty/PCMO segment. By the end of this course, you will be able to more effectively sell Valvoline products using improved knowledge of the market landscape, better understanding of applications, and selling strategies to demonstrate “Why Valvoline?”. Online course prerequisites are required.
Key Course Objectives:
- Familiarize you with the current Light Duty/PCMO market makeup and the key factors shaping the lubricant market today
- Build your knowledge of Valvoline’s Light Duty Family of Products (engine oils, gear oils, transmission fluids, light-duty greases, light-duty coolants, light-duty air/oil filters, wipers)
- Explain the Valvoline support programs available to customers including training, programs and marketing promotions
- Give you hands-on experience with the Valvoline products and application
- Share Valvoline’s best practice sales model and selling strategies
Online Prerequisite Courses:
- Valvoline Full Synthetic High Mileage with Maxlife Technology Course
- Valvoline Full Synthetics Course
- Maxlife High Mileage Synthetic Blend Course
- Maxlife Automatic Transmission Fluid Course
- Increase Traffic & Loyalty with VPERK$ Course
Instructors
Field Broadbent
Training Program Manager
Training Team
Tyler Apanell
Training Program Manager
Contact us
- IC Training Team
- IC••••m@val••••e.com
Location
Valvoline Headquarters, 100 Valvoline Way, Lexington, KY, United States