American Red Cross of Massachusetts

This interactive course prepares participants to effectively communicate the Red Cross mission through traditional media during disasters. Learn to engage proactively, reactively, and interactively with local and regional media, ensuring critical messages reach the public. Through case-based scenarios, group exercises, and practice activities, participants will gain hands-on experience in media relations, crisis communication, and storytelling under pressure. Ideal for those in public affairs, disaster response, or nonprofit advocacy.

Prerequisites:

• Disaster Cycle Services: An Overview
• Public Affairs Essentials