Recommended for all staff to attend at least once. The correct use of the Goddard brand will help to strengthen and unify all our communications!

Branding 101: Understanding and Applying the Goddard Riverside Brand

The Goddard Riverside brand is more than a logo — it’s the story we tell about who we are, what we stand for, and how we show up for our community.

In this session, you’ll learn how to represent the organization consistently and confidently across all communications and materials.

We’ll explore:

• The core external elements of the Goddard Riverside brand identity — including our logo (correct use & what the logo represents), our brand colors, our cause area, our standard font.
• The emotional side of our brand identity — our Brand Promise, Target Audience, Brand Essence, and Brand Personality — and how they shape our tone and visual storytelling.
• How to request branded materials such as brochures, banners, postcards, stationery, apparel, and more.

By the end of this session, you’ll understand how your role contributes to building a stronger, unified Goddard Riverside brand that connects with our community and reinforces trust.