Robert Madden Ind.

You’ve mastered your trade—now it’s time to master how to market it. Without a clear strategy, even the best home service businesses struggle to get noticed, win leads, and grow consistently.

BDR’s Contractor's Digital Marketing Playbook, equips home services contractors with the essential strategies to build a strong online presence and attract more customers.

This course covers the essential building blocks of digital success, including developing a professional online brand identity, creating an effective website that converts visitors into customers, optimizing business directories and local citations for maximum visibility, mastering online review management to build trust and credibility, and leveraging Google Business Profile to dominate local search

results. By the end of the session, participants will have a clear, actionable plan to generate more leads and grow their business online.

Online presence and branding

• All the touch points a consumer may have with your brand.” This is where most consumers first connect with you today

Professional website

• Understand what a modern website needs to provide your company

Directories

• Key online locations where your company needs to show up

Online reviews and reputation management

• How can you shape how others see you online?

Google

• Ways to help customers find you online (Google Business Profile, Google Local Services Ads)