GreenPearl Events

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The Marcus & Millichap / IPA Multifamily Forum: Northern California returns for 2026 — bringing together 450+ owners, investors, operators and developers active across Northern California's apartment markets for one high-impact day of insight, debate and deal-making.

Since 2013, this forum has been the region's most trusted gathering for multifamily principals. This year, the stakes are higher than ever, with new opportunities finally emerging after years of challenges.

2026 Conference Agenda

A full day of programming built for principal decision-makers, not spectators:

• Market Intelligence — Current data and trend analysis across Northern California's multifamily landscape
• Capital & Financing — Navigating debt, equity and refinancing in an uncertain rate environment
• Development Outlook — Pipeline realities, new start strategies and the road to 2028-2029 deliveries
• Acquisitions & Asset Management — How leading principals are buying, selling and managing through the cycle
• Operations & Technology — Solutions for the cost-revenue squeeze facing property managers right now
• Leadership Roundtable — Candid 12–18 month outlook from the people shaping the Northern California market
• PeerPods — Closed-door sessions for select participants (space is limited)
• 3+ Hours of Networking — Structured time with the peers and partners who matter most

Covering market rate multifamily, mixed-use, affordable housing, residential condos and single-family built-to-rent.

Wednesday, September 24, 2026 | Crowne Plaza Foster City-San Mateo

Join 450+ multifamily principals for a day of straight talk, sharp insight and real connections — at one of the most consequential moments the Northern California market has seen in years.

Start a day early: join us for the Welcome Reception on September 23rd.

The cycle is shifting. Be in the room where it gets figured out.