24 TCOLE hours Certified

Attendees will learn basic roles, responsibilities and techniques necessary to communicate a carefully crafted message to their intended audience. Training will include a number of mock training scenarios as well as “on-camera” exercises for every course participant. The exercises are intended to give attendees useful experience in realistic situations.

Topics will include:

Crafting your message
Roles and responsibilities of a Public Information Officer
Basic communication strategies
Assessing your agency’s strengths and weaknesses
Interview like a Pro
Writing effective Media Releases
Building strong media relationships
Serving the public through effective communications
Dealing with hostile news media
Anatomy of a Press Conference
Handling the media in disaster situations

Building Media Relationships - Basic PIO