Recommended for all staff to attend at least once. The correct use of the Goddard brand will help to strengthen and unify all our communications!

Branding 101: Understanding and Applying the Goddard Riverside Brand

The Goddard Riverside brand is more than a logo — it’s the story we tell about who we are, what we stand for, and how we show up for our community.

In this session, you’ll learn how to represent the organization consistently and confidently across all communications and materials.

We’ll explore:

The core external elements of the Goddard Riverside brand identity — including our logo (correct use & what the logo represents), our brand colors, our cause area, our standard font.
The emotional side of our brand identity — our Brand Promise, Target Audience, Brand Essence, and Brand Personality — and how they shape our tone and visual storytelling.
How to request branded materials such as brochures, banners, postcards, stationery, apparel, and more.

By the end of this session, you’ll understand how your role contributes to building a stronger, unified Goddard Riverside brand that connects with our community and reinforces trust.

To receive training credit and a certificate of completion:

Cameras must be on and facing you. If your camera is not working, please notify the facilitator. Participants without an active camera will not receive a certificate.
Active participation is required. Our trainings are interactive and require engagement throughout the session.
Late arrivals: Participants who arrive more than 15 minutes late will not be admitted and will not receive credit.
Individual registration is required. Each participant must register through Corsizio to receive a certificate. Sharing a screen without registering will not qualify for credit.
Please keep your microphone muted unless speaking or participating in discussion.

Goddard Riverside's Branding 101