You don't need thousands of followers to benefit from Instagram. You just need to understand how it works and how to use it in a way that supports your creative practice.

This hands-on workshop is designed for artists and makers who want to feel more confident sharing their work online.

Over two 90-minute sessions, we'll build your account together, explore the different tools Instagram offers, and help you develop habits that feel sustainable. Between the two sessions, you'll have a week to practice what you've learned before we meet again to review your account and answer your questions.

We'll cover:

Setting up your account so it reflects your work and your goal
Writing a clear and engaging bio
Understanding Posts, Stories and Reels
Learning the different interactions (Likes, Comments, Shares, Saves...) and when to use them
Understanding the relationship between Facebook and Instagram
Choosing which platform is best depending on what you want to share
Reading your account statistics and understanding what they tell you
Building meaningful connections with your audience
Developing simple habits that save time and leave more room for making art

No previous experience is required. Whether you're starting from scratch or already have an account that feels a little neglected, you'll leave with practical tools, a clearer strategy, and the confidence to continue on your own.

Maximum 8 participants to allow plenty of individual feedback.

Please bring:

Your smartphone (fully charged)
Your Instagram login information (username and password)
A notebook if you'd like to take notes

Instagram for Artists & Makers